These kind of things are reflective of the culture of the target audience - the 'casual' lifestyle. The 'casuals' are male orientated with the age range around about 15-25. For example, a stone island jacket, Fred Perry polo, Lacoste jeans and Adidas Original trainers are symptomatic of what the target audience would wear. The bottle of Budweiser also reflects the age range of the target audience - the typical 'lad' stereotype. The rest of the items on this mood board generally all reflect typically of my target audience.
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